Factors to be Consider in Competitor Analysis

Competitor Analysis Factors List

1. Title Tag   -    60 - 70 Characters 
2. Meta Description / Meta Keywords    -   150 - 200 Characters
3. Body Content - It Must Be Unique.
4. Heading Tag   -  h1, h2, h3, h4, h5 and h6.
5. ALT Tags and Anchor Links  -  Must place Targeted  Keywords 
6. Google Page Rank   -  You should take it as major consideration
7. Keyword rich Domain  -  Its Very Helpful If URL is having keyword.
8. Page Visibility    -   Look And feel, Structure of the website.
9. Linking Structure   -  Navigation with in the website must be simple & u shuold connect al the pages from single page directly or indirectly.
10. External Links    -   It should be very less.
11. Link Popularity   -   Total Back Links in Google, Yahoo, MSN/Bing.
12. Age Of Web Site  -  Older Domain Will Give Good Results.
13. Server Speed   -  Now Its Placing Major role in the SEO, You need to maintain your website load very fast.
14. Readability Level Of Web Page  -   User Readable Content, English must be simple.
15. Back Links in google   -   More Number of back links gives good Results
16. Site Map   -  You Need to place both xml and html. XML fro Search engine purpose/ html is for Users.
17. HTML Validation Of Web Page To W3C Standards   -  It Shows the site International Standards.
18. Dead Links   -  You must remove all Dead links from Your site
19. Keywords  -  What Type of keywords using your competitor.
20. Keyword Density  -   2% - 3% Of the Content.

Resource List:

http://www.seocentro.com/tools/seo-tools.html

http://www.submitexpress.com/tools.html

http://www.websiteoptimization.com/services/analyze/

http://www.iwebtool.com/speed_test

http://juicystudio.com/services/readability.php

http://validator.w3.org/

http://www.dead-links.com/

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